Anjel store was started after its founder, Simone, needed to work from home. Simone is a single parent has 3 children, Anjel is the youngest. Her middle child, Raff, has a rare complex genetic condition that needed a truly individualised, 'out of the box' management regime. This meant Simone has delved into many areas of health and wellness to achieve the best quality of life possible for her and all 3 boys and most of the products here are related to these areas or are being used directly by Simone and the kids.